All great inspiring leaders and organizations in the world, whether it’s Apple or Martin Luther King or the Wright brothers, they all think, act and communicate the exact same way. And it’t the complete opposite to everyone else.
This little discovery, as Simon Sinek puts it, has profoundly changed the way he thought the world worked. As well as the way he operates in it. He calls his discovery: The Golden Circle. The Golden Circle is brilliant for it’s simplicity. It’s universally applicable for organizations big and small, project groups, and — best of all — for individuals like you and me.