Usually, I will get most of my ideas while out walking, exercising or showering. Generally not in front of my laptop. Great ideas. Sometimes fabulous ideas. Mostly terrible ideas.
After repeating the idea over and over again in my head so I don’t forget before I write it down, that’s exactly what happens: I forget.
How many times did this happen to you?
Creativity is linked to coming up with ideas. A hot topic. It’s a buzzword. Like innovation. We need more creativity, everyone says. And it’s true. We need more.
Question: Do we really need to come up with more ideas? Or is about capturing, collecting and valuing what we already come up with?